Design for impact. Lead with empathy.

For over 20 years, I’ve had the privilege of building and leading design teams in fast-moving startups and complex SaaS companies: launching data-rich platforms, untangling knotty enterprise tools, and helping people find clarity in the middle of complexity. The theme has always been the same: design that doesn’t just look good, but brings teams together, drives results that matter, and sparks those “a-ha” moments we all love.

This past year, something shifted. AI made execution easy and almost free. The real work is no longer making things, but caring enough to know which things are worth making. That’s where two decades of taste and judgment quietly pay off. I still move fast, but I move with intention: carrying an idea from its first rough draft to something real, keeping its intent along the way, and designing the moments that help people trust a product even when it isn’t perfect.

I believe in thoughtful prioritization, elegant systems, and the right metaphor at the right time — and in a little levity to keep everything grounded and human.

Find me on LinkedIn, and let’s make something together.